POST: SPICE AND CO DESIGNS SEMI-REGULAR E-NEWSLETTER
POST ISSUE 5:
Spice & Co. Wins Design Awards
Awards were given for our Corporate ID design for IT company Dataflex and for Environmental Excellence for our work on the Department of Health and Ageing’s Residential Care Manual.
PROJECT PROFILE: Department of Health and Ageing’s Residential Care Manual.
PROJECT PROFILE: Dataflex
Link: pageawards.com.au for full details of the PAGE Awards.
GO DIGITAL AND OPTIMISE YOUR REACH
Communication has changed. Remember when a consolidated advertising campaign was one that included the golden triptych of print, television and radio? As the habits of our audiences change, so must the ways and means marketers use to communicate ideas.
Digital communication opens up a broad spectrum of choices to convey your message. Methods may include a pod cast, an online video, an RSS feed subscription, website advertising, a simple e-newsletter or a direct mailout.
Digital communication brings motion and sound together with the printed word, and is able to deliver targeted messages directly to viewers on their home or work computers.
Let’s compare a newspaper advertisement with an online one, to illustrate the point.
A newspaper reaches only those who purchase a particular paper, and can only communicate a message confined to a small patch on a page. Newsprint is often expensive, and a message disappears within 24 hours, without you having any real idea how many people got it.
Online, viewers can come to you via a search on an area of interest, and are primed to listen to your message. If your message connects with them, within a few clicks they can be on your website, learning more about what you have to offer.
There is still a place for traditional methods of advertising, such as newspaper advertisements, but in an increasingly time-poor environment research shows consumers are choosing a more personalised experience, inline with their interests.
Online advertisements link to your website, or other online content hosted by you, and you are able to get detailed demographic information, by monitoring clickthroughs generated by your advertising. And, best of all, if you’re not getting the hits you want, you can change direction.
Digital communication is a powerful medium. With so many choices to make about how best to communicate it is important you make the right choices; not only about the messages you send, but also about the best medium for sending them.
Find out how our Digital Media Services can expand the reach of your message into new markets.
Contact Spice & Co. Design
(02) 6232 7222 or email info@spiceandcodesign.com.
GREEN
We all want to do what we can to look after the planet we’re on, but often we don’t know the best way forward to touch the earth lightly.
Spice & Co. Design is committed to delivering environmentally sensitive services, so we constantly conduct research to give our clients green choices. For instance, when you put in a print order with us we’ll let you know the latest news on interesting and cost-effective paper stock that hasn’t been made using nasty bleach or virgin forests.
Our staff are always looking to improve the way our studio operates, so we can make the most effective use of our resources. Some of our steps to a greener future are:
- Powering our studio with 100% renewable energy
- Using recycled paper in the office and recycling all office waste
- Hitting the power at source every evening – standby mode sucks!
- Snuffing all the lights at night or when they’re not needed.
COMMUNITY
Spice & Co. Design works with community organisations, charities, and outstanding individuals, offering in-kind support to help people achieve worthwhile goals.
Organisations we have sponsored include:
The National Multicultural Festival
In 2006 and 2007 we devised and drove the Festival’s publicity campaign, obtaining record media coverage and attendance numbers, while providing in-kind support by working a subsidised rate.
The Australian National University School of Music
As part of our continuing commitment to promoting the arts we sponsored a rebranding of a suite of print and electronic promotional materials, undertaking work at a reduced rate.
Will’s Kick Start to Recovery
In collaboration with Macquarie Bank we staged and event managed a celebrity lunch and auction at The Rocks in Sydney to raise funds to assist a young cancer patient to gain treatment.
Our Home Iraq
We have helped raise over $20,000 to aid volunteers working with Iraqi people to improve conditions for war-affected families. We have designed and managed Canberra-based events – a gala dinner and auction at the Albert Hall and a cocktail party at Old Parliament House.
Contact us to discuss how we may be able to help you if you have a community-focussed goal and need some assistance in achieving it.