INO Contract Furniture
Spice & Co Design’s integrated communications and branding campaign for INO Contract Furniture concentrated on creating an understanding of INO’s focus on contemporary, functional, stylish design.
INO is a well-known Canberra business, with a reputation for supplying quality contemporary office furniture. As INO grew to become a market leader it wanted to focus on consolidating and refining its message and brand. The rebranding campaign we conducted with INO encompassed:
- Development of a revamped website, entailing a detailed analysis of INO business operations and customer behaviour, the creation of a website design and information architecture that responds to web visitor preferences, and the setup of a SASi administration backend to enable INO staff to manage changes to the site within the necessary restrictions of page templates, style sheets and font management tools
- Redesigned business communications stationary such as fax cover sheets, letterhead, stickers and business cards
- Collateral associated with product launches and client events, such as invitation and menus
- Media releases and publicity liaison
- Press advertising for various sales
- Yellow pages advertising
- Office signage
- Logo design.
Back to Portfolio
